Jake Gold

We ditched CGI in the late 1990s because of the overhead of starting, executing and stopping a process for every incoming request... turns out modern servers (plus languages like Go or Rust with a fast startup time) mean CGI isn't such a bad idea any more! simonwillison.net/2025/Jul/5/c...

1/4 I care and have an answer! The solution is challenging but straightforward: Bluesky reaches mainstream scale (>100M MAUs) and then employs a few "small" monetization strategies. This works because, at scale, even "small" ideas would add up to billions per year without any ethical compromise.

Governments and corporations will ultimately find it as hard to censor atproto/Bluesky as it has been to stop people from downloading music and movies using BitTorrent.